John Lewis Home Summer 2018

Summer 2018 showcases new outdoor ranges, priority pieces and the bright, seasonal trend, Poolside. As a move on from the established John Lewis photography style, the creative is layered with lifestyle ideas and mood shots surrounding outdoor living. Content is presented as a series of summer lifestyle stories – inline with the John Lewis Interior Design Styles – giving assets more flexibility and a broader appeal across customer groups and across channels – print, online, POS and social.

The creative extends across stills and moving image so there’s a continuous journey channel to channel, with all video shot to accommodate 16:9, 9:16 and 1:1 formats, with long form video, editable clips, gifs and cinemagraphs bringing product features and stories to life.