John Lewis Home Autumn 2018

For Autumn this year we made content in two phases. The first simple, key pieces for the most relevant trends, to hit marketing deadlines. Followed by a collection of lifestyle stories representing each of the John Lewis Interior Design Styles and wider trends for the season. These are layered with more inspiring ideas for living and entertaining, organising, creating a cosy nordic retreat and small space bedrooms.

Gently tied together with the underlying narrative of ‘a day in the life’, and happily incorporating photography from the first phase, content is split between a printed piece and the Inspiration area online – thus specifically designed to work as a whole or stand alone stories.