John Lewis Home Spring 2017

Spring 2017 marks part one of a strategy to create outstanding, targeted content that differentiates John Lewis from the competition, I devised an exciting ‘always on’, multi-channel programme to support Home content throughout the entire year. The aim was to demonstrate John Lewis’ ongoing relevance, launch new-season product and inspire new and existing customers, thus driving sales.

Meticulously planned photography and editorial is designed to be suitable for use across all platforms – expanding stories in a more inspirational way gives us more assets – and picks up on narratives that work well omni-channel, with a strong lifestyle focus to drive engagement.

The editorial and photographic refresh from Autumn 2016 has now evolved to include expanded, inspirational content for the five Interior Design Styles, and shows new ways to explore interior solutions for other key categories. The cover image is intended to be unexpected, show authority and have stand out in a market place saturated with interiors and living room covers.