John Lewis Home Spring 2018

As with previous seasonal campaigns, Spring 2018 is underpinned by high-quality photography and engaging, relevant storytelling. It highlights new product launches, reinforcing John Lewis’ authority in the core home categories and promoting the services offering. Content links to key business messaging for the season, balancing commercial objectives with inspiring creative.

There are five ‘Interior Design Styles’, with ideas conveying a feeling of revival and renewal, encouraging customers to invite the outside in after a long winter, plus solutions for lighting, sleep, window dressings and decorating.

Its very print focused, still with the established John Lewis catalogue format, but continuing with the new look cover aesthetic and designs within, gradually being refreshed with every issue. There are no cross business/cross channel briefs. Here’s an edit of what we shot.