John Lewis Home Living Rooms 2019

John Lewis asked us to help them develop a new approach to Home – five Living Room ideas based on five different lifestyles, the result is creative direction and content that set the tone for the whole campaign, above and below the line. 

The stills and video focused on the character of each home, unpacking everyday style, lifestyle moments and ideas for living within each persona, resulting in a more real and eclectic curation of product, to inspire and encourage customers to create a home uniquely for them. 

A carefully crafted shoot gave us content to supply all channels; POS, window displays across 150 stores, inspiration and creative direction for marketing and The Residence, stills and video content for press, editorial stories online, across social channels and advertising. All video was shot to accommodate 16:9, 9:16 and 1:1 formats, designed to include a longer narrative, and be editable into shorter clips for versatility across channels.