John Lewis Home Autumn 2016 Refresh

This season saw the launch of Design Project by John Lewis, inspired by the best of design principles the products are contemporary, beautifully designed and crafted. It seemed the right time to move on the style of brand photography previously established for John Lewis Home so, to start with, I developed a new photographic and design aesthetic for the cover, opener pages and Design Project by John Lewis.

The front cover image is designed to focus attention, showcase product and be incidental yet sympathetic to the HOME logo, cradling the type for maximum legibility. Opener pages are clean and simple, the new design is an opportunity to hero key pieces, details and stories specific to each Interior Design Style, acting as a mini contents page.

The mood is simple, calm and sophisticated, premium product is shot in a heroic way with soft, yet dramatic lighting to add drama, depth and interest.