Hestia Living Everyday 2024
Hestia: Goddess of the Hearth, Protector of the Home, Spirit of the Family and Nourisher of the Community. Home, hearth, family and connection – these are values that have stood the test of time. They are the inspiration behind HestiaLiving Everyday, a purveyor of European-inspired fine tablemats, elegant decorative and serving trays and bespoke coasters.
The brief: Bring a renewed vigor and beauty to HestiaLiving Everyday’s digital, printed marketing and branded materials, with premium content and luxurious design. Develop a visual language reflective of the heart & soul behind the brand, celebrating the heritage, artistry, craft and passion invested in the collection, inspired by art & travel, exploring style & entertaining narratives within the warmth of a home. Convey the timeless, accessible style and affordable luxury that gives HestiaLiving unique standout in the marketplace. Broaden customer appeal by re-framing the collections for a contemporary, international audience, bringing beautiful heritage objects new relevance.
Assets & Channels
The strategy: Create a foundation of evergreen inspirational photography with cross seasonal appeal for each collection. Build on this with additional key high season stories – outdoor entertaining, Spring & Fall festivals, Thanksgiving, Hanukkah, Christmas – highlighting everyday moments, celebrations & holidays, a spotlight on bestsellers, or new collections and trends. Deliver a library of lifestyle content to customers, ever evolving and growing as Hestia grows, flowing cohesively across all channels, improve the customer journey and shopping experience, giving digital formats a fresh new look along the way.
Look Book
Premium sustainable paper stock in luxurious weights, finished with gold foiling, there’s still always a place for a printed coffee table Look Book – and always the space for a handy digital downloadable version. Both browsing tool – with beautiful lifestyle photography, and reference book – there’s a comprehensive product index at the back – readers can shop by collections or categories, reflective of the online customer journey, and communicating the breadth of the collection. Also translated into French and downloadable from the French site.
Branding
Revamped business cards, packaging inserts and stickers convey luxury and make the brand refresh visible end to end. A memorable compact folding poster giving a snapshot of the brand and collections.
Desktop and Mobile
The brief: Redesign hestialivingeveryday.com within the existing Shopify platform to accommodate the new content style, modernising the design, improving accessibility and the user experience, and for multiple language markets, with a French translation hestialivingeveryday.com/fr
Refresh the product photography site wide to achieve a more premium look with a clean and simple approach, descriptive of dimensions and complimentary to the product’s many patterns and vivid colours, and easy to reproduce in the studio and digitally for future collections.
Social
Without current scope to shoot purpose made animated gifs or video posts, the stills are repurposed in a creative way to focus on layered inspiration, pattern, colour and a mix and match style, reflective of the newly created brand aesthetic. A motif mirrored on the website and in the Look Book. @hestialivingeveryday
Clean, simple and reflective of the site design, the email newsletter templates are easily modified with text, inspirational and product photography showing new themes, seasons and stories from month to month
Thank you HestiaLiving Everyday! Thank you amazing team:
Creative & Art Direction Me, Photography Kate S. Jordan, Digital Sam King, Styling Britt Albert, Floral Design Naomi deMañana, Copy Writing Andre Communications, Production Caroline Yi, Nicola Watson & Pat Bates Associates.
Digital & Print Creative & Art Direction Me, Digital Design Oliver Jamieson, Print Design Carolyn Rea. Printed by Pureprint, Paper by GF Smith.