John Lewis Home Summer 2019

The colour trend story, Bohemian Summer, and Outdoor Rooms are the focus of this Summer’s content burst – ideas to help you enjoy being outside whatever the weather.

Content is produced for online, POS and social, the creative extends across stills and moving image so there’s a continuous journey channel to channel, with all video shot to accommodate 16:9, 9:16 and 1:1 formats. Although product focused, content is much more lifestyle than previously, and in some cases, entirely mood driven to evoke the spirit of Summer.

Bohemian Summer

Video: Chris Everard & Roger Boole; Photography: Chris Everard; Styling: Elkie Brown; Creative & Art Direction for video and stills: Me. With thanks to Cape Town Productions.

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The Spirit of Summer

Video: Chris Everard & Roger Boole; Photography: Chris Everard; Styling: Elkie Brown; Creative & Art Direction for video and stills: Me. With thanks to Cape Town Productions.

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Below:

A mood driven, long form video, designed as a series of vignettes so it can also be edited into smaller clips, used individually, for mood or narrative. Here’s all the clips together, for viewing purposes in one long edit.